Last month, I was amused to read this Slate article by Rachel Adler, entitled, “The 19th Century Moral Panic Over … Paper Technology”. The subtitle is this: “Before Snapchat and Instagram ruined young people, there was cheap paper.”
The article states that a 500-folio page could sell for 30 florins in 1422, but that by the 1470s that price could be 10 florins. I wondered what this meant in terms of purchasing power. A little unsubstantiated googling seems to indicate that a gold florin (equivalent to a ducat in Venice) was worth 117 soldi. Only big purchases employed florins, and you can see why: manual laborers were paid only 8 soldi per yer, and mason were paid 15 soldi per year. that architect of the Florence cathedral made 100 florins per year, and that city houses ranged in price from 200 to 3500 florins.
But in the 19th century, the price went down some more, thanks to major developments in print and paper technologies. Rachel Adler writes:
Books remained, however, far outside the range of the common man or woman, until the price plummeted once again in the 19th century. No longer was literacy necessarily a signifier of wealth, class, and status. This abrupt change created a moral panic as members of the traditional reading classes argued over who had the right to information—and what kind of information ought to be available at all.
It’s an interesting read.